“‘Bohemian Rhapsody’ is unusual, isn’t it?” asks Queen’s lead guitarist and self-described VR proponent Brian May in the video on the making of The Bohemian Rhapsody Experience above. The rock section is a neon trip through space, and the coda is a drippy, intergalactic aurora.” During the opera, the scene is a spooky cave.

The ballad is a playful wonderland of bicycling skeletons and animated globes. The musician was famously coy about the song’s meaning, and while it doesn’t give anything away, this experience renders Mercury’s imagination in resplendent purples and blues. The song, which rumor holds to have cost more to record than any single to date, made use of the latest studio techniques now, technology barely imaginable when the song hit the charts in 1975 has given us a whole new way to experience “Bohemian Rhapsody”: in virtual reality, through either the Google Cardboard app or as a 360° video.Ī collaboration between Queen, Google Play, and VR developer Enosis, The Bohemian Rhapsody Experience offers a three-dimensional audiovisual journey featuring “interactive elements and spatial sound, allowing you to step inside the music.” The Creators Project’s Kara Weisenstein describes it as “peering into Freddie Mercury’s brain. Anyone who’s ever heard Queen’s signature progressive rock epic knows it, and anyone who’s ever performed all six minutes of it at a karaoke bar understands it more deeply still. You don’t just listen to “ Bohemian Rhapsody“ you experience it.

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